Refocusing on Outcomes over Metrics

As I continue to work in and get to used to a much different space within higher ed, I've come to realize a professional value I have that I think is a helpful mindset to strive for no matter where you work.

It's the idea that we should focus more on the outcomes of our work versus the metrics. We can often get too caught up in the numbers and analytics of our work as the world becomes more digital. While on one hand, I think higher ed could be more metric driven at times, we need to properly balance this with the actual outcomes we're trying to achieve. The number of likes on a post, for example, won't matter if we aren't improving the student experience or retention through our outreach efforts.

If you're looking for a way to integrate data into your work in a meaningful way (which yes, please do) then you can try to find correlations between data points. A metric in isolation is interesting, but is hard to take any action on. Correlating the data can help try to make sense of these disparate numbers. For example, you can see if there is a positive effect on retention among students who attend events on campus each semester. Folks like Presence have found exactly these sort of insights with their campus partners, which really help shape what outcomes you want to strive for and what will be meaningful action to get there.

This sort of mindset should be construed as trying to get in the way of the very personal and human work we do. It rather is augmenting us to be able to put our focus and effort in the right place at the right time. It's powering our high touch roles with technology.

Data and metrics are important. They can inform our work and direct our efforts. I appreciate the accessibility of current data dashboards in my own work (for some more thoughts on this, check out my book review for Winning with Data).

I hope as you evaluate your work, and the role technology and digital assessments play in it, you make sure to consider both metrics and outcomes as companions helping you towards your goals.

On Being a History Major in Student Affairs

Reflecting back to my recent interviews, I found myself conceptualizing myself as being someone who, due in large part to my history major at the University of Delaware, needs to have some context to things to be able to fully understand and appreciate them. It could be current events and their historical precedence, or it could be an initiative from a supervisor and wanting some further explanation behind why we are doing something besides "because I said so" or "because that's how we've always done it". I need something more than that. What I need to hear contextually as a proud history major working in student affairs is a logical context preceding our actions. I need to hear that a new effort is backed up by theory, data, or exceptional practices from colleagues and fellow higher education institutions. We should never be making decisions, in student affairs or otherwise, on whims or emotions or simply personal anecdotes. We need to pull from more credible bases.

A history professor I had in college once told me that the study of our past is captured well by the metaphor of "a turtle on a fencepost". This means to say that the turtle could not have possibly gotten up on that fencepost on its own. Someone had to do something to put it there. Pretty much every major thing happening in the world today is like that turtle. It was caused by the actions of someone or something. It is crucial for us to understand these phenomena and causes, as to not repeat the mistakes of the past.

While this contextual philosophy of mine was garnered from a very macro perspective, I see it being highly applicable to the work I do on a micro level every day. We need to learn from the past to improve for the future. We need to build upon the successes we've had, avoid making the mistakes again we've made before, and work to continuously improve to better serve our students.

I don't think I wasted my undergraduate degree coming into student affairs. I think it has made me a better professional.

The Everyday Assessment Challenge

I have to post about CiSA 2013 yet again. It was an amazing experience and I want to share some of the great content from the event.

I know Ashley Nickelsen (@a_nickelsen) from both Rutgers and University of Delaware. She came to speak at CiSA 2013 on her topic of "The Everyday Assessment Challenge" of which she also wrote about for the recent fall edition of the MACUHO Magazine. The link is below and I encourage you to check it out! She has a great perspective on assessment; why it matters, and how to make it more accessible. It's awesome and thanks again to Ashley for sharing her perspective for everyone at CiSA 2013.

http://issuu.com/magazine.macuho/docs/newmacuho/30

Go do great things, everybody!