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Even though podcasting is considered an audio-only (and more recently video) platform, having a place to bring your listeners to is extremely important. That’s why having a website dedicated to your podcast is crucial. You’re likely in one of two different categories. Either you already have a podcast or you’re thinking about starting your own podcast. Regardless of where you are in your journey, this post is going to help you get the most out of your show, and give your listeners the best experience possible.

In reality, all you need to start a podcast is your phone. But if you really want to grow your podcast, attract new potential listeners, and create raving fans, you need a place for them to come to. That is where having a website for your podcast can really help. More benefits are listed below so that you can know the most effective ways to get started on your new website.

Increased Credibility

If you’ve ever come across a business or a brand online that intrigues you, but doesn't have a website, it’s no surprise that you might feel turned off or disappointed by it. Facebook pages and groups are nice, but they’re usually not enough to gain a following or garner enough interest. In turn, having a website gives a platform the opportunity to share more information and be more personal or anecdotal with its audience, and it allows them to get a better feel for whichever show or brand is being made into a website.

More Listeners Can Find You On Google

Even if you build your website on a lesser-known Nexcess alternative or a podcast website builder, chances are your brand will be more searchable and successful in reaching a wider audience who frequently use Google on a daily basis. Even though podcasts are consumed in an audio format, search engine optimization (SEO) can still play a major role in bringing more traffic and new listeners to your podcast. Having a website also gives you an additional place to upload your shows’ transcripts and any other resources that are discussed in certain episodes so that listeners can investigate and read further on anything which may have interested them. You may also want to incorporate a comment section so that you can effectively respond to their feedback.

Build An Email List And Attract More Leads

A podcast can be a great marketing tool to compliment your other business ventures. Your podcast website can be a great “hub” for building an email list, and even start pulling in potential clients. Email lists are a great way to maintain a relationship and stay in contact with your audience.

If you are an expert in your field, have a unique story to share, or an interesting point of view – it’s time to explore the world of podcasting with Kitcaster!

Go to https://kitcaster.com/geek/ to apply for a special offer for friends of this podcast.

We also have a merch shop! Go find tons of cool gear and support the show at our storefront.