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Book Review: Brewing Up a Business

"Of all that the world has to offer, it is innate human potential that is the most impressive."

I recently finished reading a book that I've been meaning to read for a while now, Brewing Up a Business, by Sam Calagione about the founding of Dogfish Head Brewery. I got the second edition a few years ago when it came out and actually got it signed by Sam when he came to visit University of Delaware to promote it. Dogfish has always piqued my curiosity since it is something from Delaware that a lot of people know of. I've had a few beers of theirs that I've liked, and recently (finally) visited their brewery in Delaware (they have a ale house here in Maryland that I need to check out too). Nevertheless, I've appreciated them as an ambassador of my (sort of) home state and was excited to sit down with this book after far too long putting it off.

I will say that this book didn't grab me in its entirety. There are cool parts, like the stories about the early days of Dogfish Head. There are also less cool parts, like going into how to balance your small business's budget (oversimplifying a bit here). I personally wasn't reading this book for the introduction to business lessons. I wanted stories and advice about life. I appreciate that the book has both, but it ended up with a decent portion of the book not being for me. I skimmed through the parts that started to lose my attention. It felt mostly like pretty boiler plate leadership and business tips that are very much currently part of the zeitgeist on sites like Inc or Fast Company (granted this book came out several years ago, so it was probably a little ahead of the curve).

There are some fine morsels in there (see the above quote which I love). There is also some neat connections for me personally between the obvious location for the brewery in Delaware, where I grew up, but also where I was born in Maine (the state as a whole, not my hometown). I really like craft beer, going to breweries with my partner, trying new things, and meeting the people who are passionate about their craft. It helps get a local flavor wherever I go and is a great way to relax and connect with others. I look forward to continuing this trend. I appreciate the opportunity to read this book to deepen the respect I have for Dogfish Head.

Go check out this book at your favorite book retailer or your local library. Sam Calagione also released another book recently, Off-Centered Leadership, so if you want more from Dogfish Head, check it out too!

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